Nu Skin Named REGGIE Finalist Along with Top International Brands
PROVO, Utah—March 15, 2011—Nu Skin Enterprises was named a finalist alongside Warner Bros. Pictures and McDonald’s Corporation in the 28th Annual REGGIE Awards. The recognition in the International/Global Promotion category highlights the company’s ageLOC marketing campaign that included the first-of-its-kind “Keep Your Age a Mystery” global photo challenge. Held every year since 1983, the REGGIE Awards recognize the leading integrated marketing campaigns in more than 18 categories.
“‘Keep Your Age a Mystery’ was a highly successful campaign to promote the brand promise of our innovative ageLOC products and opportunity,” said Dan Chard, Nu Skin president of global sales and operations. “With more than 1,500 entries from nearly 50 countries, the photo challenge was a compelling way to create positive buzz around Nu Skin’s anti-aging ageLOC story and helped the company achieve record sales of its new ageLOC skin care system.”
Nu Skin partnered with the New York-based agency Don Jagoda Associates (DJA) to execute its “Keep Your Age a Mystery” photo challenge that spanned nearly 50 countries. The photo challenge searched out Nu Skin distributors all over the world for fresh faces of ageLOC, highlighting the real- world results of Nu Skin’s ground-breaking anti-aging research and innovative ageLOC skin care products. Challenge winners were selected based on their youthful appearance relevant to their actual age, among other criteria outlined in the official rules. More than 1,500 entered the challenge and nearly 300 regional winners were named throughout 12 weeks.
Winners will be announced at the REGGIE Awards Gala on April 6 in Chicago.
About Nu Skin Enterprises
Nu Skin Enterprises, Inc. demonstrates its tradition of innovation through its comprehensive anti-aging product portfolio, independent business opportunity and corporate social responsibility initiatives. The company’s scientific leadership in both skin care and nutrition has established Nu Skin as a premier anti-aging company, evidenced in its unique ageLOC™ science that addresses aging at its source. The company’s anti-aging products feature the new ageLOC suite of products including the ageLOC Transformation daily skin care system, ageLOC Future Serum and the ageLOC Edition Galvanic Spa® System II, as well as the ageLOC Vitality nutritional supplement. A global direct selling company, Nu Skin operates in 51 markets worldwide and has nearly 800,000 independent distributors. Nu Skin is traded on the New York Stock Exchange under the symbol “NUS.”
